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Author Archives: Philippe Matthews

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4 Brilliant Video Marketing Campaigns

Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos

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Learn to Love Your Banker (Really)

If you don't have empathy for the loan officer sitting across from you, you won't understand how to get the funding you need. Empathy is an essential characteristic of a successful business owner. In all aspects of business development—whether is customer relations, labor management, or seeking a strategic new business partnership—assuming the viewpoint of the person across from you is an invaluable practice

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Health Care Debate: What Really Matters

I don't believe business owners should be responsible for health care in the first place. But since we are, we can make an impact on policy in the way we use it

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6 Huge Tech Trends to Watch

These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch

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Should You Pay to Launch to a Crowd?

Tech entrepreneurs flock to pricey events for the networking and the potential prize money. But there are cheaper ways to launch to the masses

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Essential Reading List for New Entrepreneurs

Everything you need to know to become a successful entrepreneur is in these six essential books. Few of us are born knowing everything it takes to be an entrepreneur. You may have the spirit, the personality, the drive, but often we still need to learn the tricks of the trade in order to become truly successful

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Who Are Your ‘Pilot’ Customers?

Before investing heavily in a new line of business, its important to identify customers who can help you learn quickly about what works and what needs tweaking. Investing in a new line of business requires some basic steps, including identifying the target customer and building a robust customer pipeline . Building the pipeline, however, is not enough–you also want to prioritize that list of potential customers.

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Content Marketing: Next Big Buzz

If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.

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