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When the infomercial company Beachbody introduced a set of fitness DVDs called P90X in 2005, the product bombed. Carl Daikeler explains how he turned it into $700m in sales

When the infomercial company Beachbody introduced a set of fitness DVDs called P90X in 2005, the product bombed. Carl Daikeler explains how he turned it into $700m in sales. When the infomercial company Beachbody introduced a $120 set of home fitness DVDs called P90X in 2005, the product bombed.

When David Williams took over Fishbowl in 2004, he thought the job would be easy sailing. Boy, was he in for a few surprises

I once hired a developer who had more experience in his field than I did in mine. His resume touted roles at companies I one day hope to emulate, and his Rolodex read like a who’s who of tech startups.

You may have superior technology or a great feature set, but if your product doesn't create value for the customer, its chance of success is slim. We've heard a number of CEOs say, "Our product is more advanced than anything else on the market.

Stop giving it away! We asked successful young entrepreneurs to brainstorm creative ways that small businesses can spread word and boost sales without resorting to the likes of daily deals sites. The Young Entrepreneur Council asked 11 successful young entrepreneurs to share a creative way to market a business without resorting to daily deal sites

How can you get your employees whipped into a state of maximized productivity? Follow these 4 tips. In Start-up Land, the phrase, "it's not my job" is like a four-letter word.

Does your company need just a bit more capital to scale and make it to profitability? Or is it just a money pit? How to tell

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. As business owners, we are often tempted to discount our product or service, thinking it will somehow win us customers and drive growth.

In the hostile environment of a bubbling volcanic hot spring, a team of researchers at Portland State University in Oregon has discovered a new viral genome that seems to be the product of recombination between a DNA virus and an RNA virus -- a natural chimaera not seen before. Their findings

How do you know when to stop the tweaking and release a product?

Don't ignore your customers' headaches. Here's how you can use them to boost business.

You can charge more than your competition once you learn how to make price irrelevant.

Here's how to be seen as a one-of-a-kind true original. Even if you're not. Here's a dirty little secret about entrepreneurship: Almost everything has been done before—and if it hasn't, and you come up with an awesome, unique new venture idea, chances are you'll quickly find me-too competitors nipping at your heels.

The role of the CMO has expanded dramatically, making it almost impossible to find the right one for your company. As you have probably learned by now, finding C-level executives for a young company is pretty hard